GAP wants your phone to help you decide if your bottom looks big in that dress...By Kristiano Ang
Is this the beginning of the end for the fitting room?
On Jan. 30, Gap Inc. introduced DressingRoom, an app that uses augmented reality (AR) to recreate the dressing room experience. The app will allow users to select from five avatars, each representing a body shape that data suggests Gap customers are likely to correspond to. They can then pick from 20 different styles—a T-shirt and jeans, for example, or a skirt with a tank top—and adjust sizing to see how the outfit fits on an avatar in a real world situation (AR allows for the projection of a computer generated 3D image onto the real world.)
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